Duena Blomstrom_Banking Psychologist_Episode-39

Duena Blomstrom is the antithesis of everything you think of when you imagine a banker.   Talented, brash, and never shying away from controversy, she always goes right to the heart of the matter.  She has created a platform for what she calls Emotional Banking which is all about understanding the customer’s emotional experience with their money and how banks can connect to that to build stronger ties with their customers through positive UX and EX.

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