Category Archives: Marketer

Danielle Guzman_The Strategic Marketer_Episode 83

This one is simple.  If you have any interest in marketing and/or insurance, then you should be following Danielle Guzman.  Danielle the global solutions marketing leader for Mercer.   She has over 20 years of experience as an insurance marketer and is quickly  becoming one of the top voices in the space. She was recently ranked #2 in the InsTech Power 100 leader board and #5 in the Women in Finance 100.

Bryan Claggett_FinTech Funny Man_Episode 76

Bryan Claggett is the Chief Marketing Officer and the Chief Collaboration Officer (great title) at Geezeo, a successful U.S.  banking PFM solution company.  He is a highly respected SME when it comes to fintech and marketing/communication.

But more importantly,  Bryan is the funniest man I know if fintech (sorry Ron Shevlin, you run a close second).  Bryan’s posts across all social media channels continue to crack me up on a daily basis.  He is the master of the Instagram post and proves you don’t need words to be funny.

Beth Shah_Derivatives Geek_Episode 55

I first met Beth when she setup my interview with her boss Blythe Masters for the FemTechLeaders interview series.  We quickly found out we have a shared love of the English Premier League (Beth supports Southampton and I’m, of course, am an Arsenal fan).  I also rapidly learned how talented she is and how well she has learned to navigate the ever shifting waters of the blockchain space when it comes to finance.

And she is also the only person I’ve met so far who loves to talk about derivatives (she was a former derivatives writer).  Either that or she knows that will kill any conversation with me as I’ll just get bored.

Adizah Tejani_Ecosystem Agriculturalist_Episode-45

One word truly describes Adizah – hustle.  You will be hard pressed to find someone in the fintech community who is always “on” quite like Adizah.  She began her career blogging about tech on WordPress and was one the key catalysts for the growth of Level 39 in London.  Now she is working as the Director of Marketing EMEA for Token where she is focused on evangelizing the concept of open banking via APIs.

Jay Palter_The Social Advisory_Episode-44

Creating a “FinTech Influencer List” is one of the riskiest moves you can make in the industry.  Many complain about who is in the list and who isn’t.  That said, Jay’s FinTech Influencers to Follow is one of the top ones globally and one I actually recommend.  Full of great thinkers and doers worth following.  And Jay deserves to be on the list.  He is to humble to include himself so I’ll go ahead and nominate him.

And yes, this is proof positive that Jay once had a lot of hair. And worked for Greenpeace.

 

 

Ron Shevlin_The Snarketer_Episode-42

No time for B.S., or cliche’s, Ron Shevlin walks through life saying “WAIT A MINUTE?  What are you really trying to sell me???”   He is wise, he is funny, and he is the most honest man in banking.  In other words, everything you need in a consultant and commentator in an arena that can feel too full of hype that needs to continually refocus on substance.

And take a minute (or a life time; you’re choice) to read some of Ron’s great work.  You’ll thank me later once you calm down:   The Financial Brand’s Snarketing archive

Linda Duncombe__The Voice of the Customer_Episode 37

Linda wears many hats at Citi FinTech, as someone with her experience and passion for the customer should.  She is the Chief Marketing Officer and Managing Director – Head of Growth for Citi’s innovation team.  Or, as she puts it, she’s the voice-of-the-customer.  And what a fun voice to have on your side.

Linda combines her extensive experience implementing digital solutions for banking customers with a pragmatic and candid lens always focused on what consumers are really looking for from the bank when it comes to engagement and products.

And if you really want to get her talking, ask her about “disruption”.